I began my journey into entrepreneurism in 1994 when I co-founded Netcast Communications. At Netcast we created one of the first new media companies. Netcast levered the Internet and IP multi-casting technology to deliver audio streams of music, news, talk, and sports programming augmented with links to related web content and e-tail. Netcast fundamental patents remain in force today.
From 1997, I spent 8 years working at as an analyst and portfolio manager at 2 prominent money management firms, Sanford C. Bernstein & Co. and Sandler Capital Management. My years at the hedge funds were well spent as I honed my investment acumen through both boom and bust phases of the investment cycle. My experience in the public markets taught me the primacy of an insightful, independent thought combined with the patience to persevere.
Since 2006, I have consulted for and invested in a number of small to mid-
BRADLEY C. BURDE
MENTOR CAPITALIST
My approach to new venture/private equity can be best described as Mentor Capitalism. In order to be successful, new ventures, turnarounds and growth opportunities often require knowledge and contacts in addition to capital.
sized companies. I identify companies and ideas in which I can take an active participation in management to help start, grow or turn-around the business.
Most recently, I led $5mm investment in TruEffect, Inc., a transformative online ad technology company, whose first party ad-serving technology simultaneously improves the measurable efficacy of display media for advertisers while protecting the privacy of users.
Today, I am actively seeking opportunities to leverage my Mentor Capitalism approach to helping entrepreneurs and small to mid-sized companies build companies that transform customer experiences or accepted business practices. I am drawn to entrepreneurs and management teams who possess the insight to question the status quo and the tenacity to execute in the face of it.
